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Advertising   /ˈædvərtˌaɪzɪŋ/   Listen
Advertising

noun
1.
A public promotion of some product or service.  Synonyms: ad, advert, advertisement, advertizement, advertizing.
2.
The business of drawing public attention to goods and services.  Synonym: publicizing.



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"Advertising" Quotes from Famous Books



... displayed in carriages, automobiles, and theatres; the beauty of the florist's windows became mellower, richer, and more splendid; the jewellery in the restaurants more gorgeous. Gotham was beginning to be its own again, jacked up by the Horse Show, the New Theatre, and the Opera; and by that energetic Advertising Trust Company with its branches, dependencies, and mergers, which is called Society, and which is a matter of eternal vigilance and desperate business instead of the relaxation of cultivated security in an accepted and acceptable order ...
— The Common Law • Robert W. Chambers

... scientific results are concerned. Everybody who pays a guinea may become a member and make himself heard, whether he knows anything on the subject or not. The most ignorant men often occupy the largest amount of time. Some people look upon these congresses simply as a means of advertising themselves, and I have actually seen quoted among a man's titles to fame the fact that he had been a member of certain congresses. Another drawback is that no one, not even the best of scholars, ...
— My Autobiography - A Fragment • F. Max Mueller

... advertising material has been standardised somewhat, and dashes inserted consistently between reviews and their source. (In most but not all cases, a dash was present if the source was on the same line, but not if on a different ...
— Robert Orange - Being a Continuation of the History of Robert Orange • John Oliver Hobbes

... Sowers wanted to use inch space and sell single cases; Foreman kicked because full pages weren't bigger and wanted to sell in car-lots, leaving the case trade to the jobbers. Sowers only half-believed in himself, and only a quarter in the food, and only an eighth in advertising. So he used to go home nights and lie awake with a living-picture exhibit of himself being kicked out of his store by the sheriff; and out of his house by the landlord; and, finally, off the corner ...
— Old Gorgon Graham - More Letters from a Self-Made Merchant to His Son • George Horace Lorimer

... specialty, must be canvassed for vigorously. We did not canvass. Cunning publishers persuaded us that it would be a good thing to take their advertisements for nothing, so as to persuade the others that we had a good advertising list. But the bait never took, and we never got the paying list, and the printer, being interested in our expenditure, never helped us to economize, but played the "Wicked Uncle" to our "Babes in the Wood," and so we wasted our substance. It was, perhaps, fortunate that the funds ran ...
— The Autobiography of a Journalist, Volume I • Stillman, William James

... to sit down in despair after disappointment. Much as she disliked the life of a private governess, it was her duty to relieve her father of the burden of her support, and this was the only way open to her. So she set to advertising and ...
— The Life of Charlotte Bronte - Volume 1 • Elizabeth Gaskell

... delinquency. I am such a 'umble-minded party that I never imagined the lectures as delivered would be worth bringing out at all, and I knew I had no time to work them out. Now, I lament I did not publish them myself and turn an honest penny by them as I suspect Hardwicke is doing. He is advertising ...
— The Life and Letters of Thomas Henry Huxley Volume 1 • Leonard Huxley

... about his wares, but he does his best to persuade us that they are new; one feels instinctively that some day he will throw the whole lot at our heads. I am quite prepared to admit that, if he had any rare or really superior goods to offer, his advertising methods might be profitable, but William's stock-in-trade has for many years been imported, and exported under two labels, namely the principles of '89 and ...
— The Schemes of the Kaiser • Juliette Adam

... Others of an elder date, having lain as waste paper many years, were, upon the publication of the Dunciad, brought out, and their authors betrayed by the mercenary booksellers (in hope of some possibility of vending a few), by advertising them in this manner:—"The Confederates, a Farce. By Captain Breval (for which he was put into the Dunciad). An Epilogue to Powell's Puppet Show. By Colonel Ducket (for which he is put into the Dunciad). ...
— Poetical Works of Pope, Vol. II • Alexander Pope

... the advertising of the Executive Departments had been subject to the direction of the heads of those Departments, and had been published in newspapers selected by them and on terms fixed by them. In the year 1867 (14 U.S. Statutes ...
— A Compilation of the Messages and Papers of the Presidents: Ulysses S. Grant • James D. Richardson

... In the brief interval which had elapsed since Sam had seen him last, an extraordinary transformation had taken place in this young man. His wan look had disappeared. His eyes were bright. His face wore that beastly self-satisfied smirk which you see in pictures advertising certain makes of fine-mesh underwear. If Eustace Hignett had been a full-page drawing in a magazine with "My dear fellow, I always wear Sigsbee's Super-fine Featherweight!" printed underneath him, he could not have ...
— The Girl on the Boat • Pelham Grenville Wodehouse

... who appeared to be the principal man, and asked him what he wanted. He said he had a warrant to take us up. The three immediately dismounted, and one took from his pocket a handbill, advertising us as runaways, and offering a reward of two hundred dollars for our apprehension, and delivery in the city of St. Louis. The advertisement had been put out by Isaac Mansfield ...
— The Narrative of William W. Brown, a Fugitive Slave • William Wells Brown

... discourses," cries Adams, "which the bishops would not think totally unworthy of being printed; and I have been informed I might procure a very large sum (indeed an immense one) on them."—"I doubt that," answered Barnabas: "however, if you desire to make some money of them, perhaps you may sell them by advertising the manuscript sermons of a clergyman lately deceased, all warranted originals, and never printed. And now I think of it, I should be obliged to you, if there be ever a funeral one among them, to lend it me; for I am this very day to preach a funeral ...
— Joseph Andrews Vol. 1 • Henry Fielding

... neighborhood resulted in advertising the shop to some extent. Whoever saw the odd little place was certain to tell some one else; and this person and that, dropping in out of curiosity to look, remained to buy, if only ...
— The Pleasant Street Partnership - A Neighborhood Story • Mary F. Leonard

... challenged special attention from the medical profession. Before the month closed there was a second, similar to the first. The press did not give such matters to the public in those days; it would only make the public—the advertising public—angry. Times have changed since—faced clear about: but at that period Dr. Sevier, who hated a secret only less than a falsehood, was right in speaking ...
— Dr. Sevier • George W. Cable

... through England on the railways, he would naturally come to the conclusion that the chief product of that country is mustard, and that its most celebrated people are Mr. Keen and Mr. Colman, whose great advertising boards, yellow letters on a black ground, and black letters on a yellow ground, stare the traveller in the face ...
— Our Hundred Days in Europe • Oliver Wendell Holmes

... brighter on Desmet Street, numerous electric signs, advertising various places of business, even at this late hour, continuing to exhibit their rotating colors, while not a few of the shop windows remained brilliantly illuminated. Occasionally a belated pedestrian passed, while trolley-cars clanged their way through the fog, approaching ...
— Gordon Craig - Soldier of Fortune • Randall Parrish

... violinist, namely, that he would play a solo "in which he engages himself to execute twenty-four notes in one bow." This piece of charlatanism, so misplaced in a truly able musician, was excellently capped on the following day by a nameless fiddler advertising his intention to play twenty-five notes ...
— The Girl's Own Paper, Vol. VIII, No. 355, October 16, 1886 • Various

... employing the same telephones, wires, etc., in both as integrated parts of its system;[634] a State occupation tax measured by the entire gross receipts of the business of a radio broadcasting station, licensed by the Federal Communications Commission, and engaged in broadcasting advertising "programs" for customers for hire to listeners within and beyond the State, since it did not "appear that any of the taxed income ... [was] allocable to interstate commerce";[635] a State occupation tax on the business ...
— The Constitution of the United States of America: Analysis and Interpretation • Edward Corwin

... resemblance to the tabards of heralds, rode through the streets, halted at some places, and muttered something which nobody could understand. It was at first supposed that they were merely a company of prize fighters from Hockley in the Hole who had taken this way of advertising their performances with back sword, sword and buckler, and single falchion. But it was soon discovered that these gaudily dressed horsemen were proclaiming James the Third. In an instant the pageant was at an end. The mock kings at arms and pursuivants threw away their ...
— The History of England from the Accession of James II. - Volume 5 (of 5) • Thomas Babington Macaulay

... all minors enlisted without consent of parents or guardians, and it enacted a fine, not to exceed five hundred dollars, upon any one found guilty of enlisting a minor against the consent of his guardian, and a fine of one hundred dollars for the advertising or publication of ...
— The Development of Religious Liberty in Connecticut • M. Louise Greene, Ph. D.

... privileged class, indeed, but their privileges are few and trifling, not to add that these very privileges are connected with one or two burdens, more than outweighing them in the estimate of many; and, upon the whole, the chief distinction they enjoy is that of advertising themselves to the public as men of great wealth, or great expectations; and, therefore, as subjects peculiarly adapted to fraudulent attempts. Accordingly, it is not found that the sons of the nobility are much inclined ...
— Memorials and Other Papers • Thomas de Quincey

... dispose of the seven hundred fifty volumes, and most of these were given away as inscribed copies. They lasted about as long as Walt Whitman's first edition of "Leaves of Grass," although Whitman had the assistance of the Attorney-General of Massachusetts in advertising his remarkable volume. ...
— Little Journeys to the Homes of the Great Philosophers, Volume 8 • Elbert Hubbard

... rushed forward to greet the four and ushered them solemnly to their places,—the gala table in the center of the court, set with a profusion of fleur de lis, with pink ribbon trainers. Thanks to Dick's carefully manipulated advertising campaign and personal efforts among his friends and business associates, they were not by any means the first arrivals. Half a dozen laughing groups were distributed about the round tables in the center space, while several tete-a-tete couples were confidentially ...
— Outside Inn • Ethel M. Kelley

... ware off now, but you bet the Buster's got a big lot of free advertising and Mr. Giliey warn't a bit mad, wen I 'xplained how it all happened, cos the Wall strete beers is goin' to s'port him for Guv'ner, cos the Buster's made 'em ...
— The Bad Boy At Home - And His Experiences In Trying To Become An Editor - 1885 • Walter T. Gray

... Silesian bacon even when they tasted it. And when they took the Duke out twenty-five miles into what was called the country, there were still no turnips, but only real estate, and railway embankments, and advertising signs; so that altogether the obvious and visible decline of American agriculture in what should have been its leading centre saddened the Duke's heart. Thus the Duke passed four gloomy days. Agriculture vexed him, and still more, of course, the money concerns which had ...
— Arcadian Adventures with the Idle Rich • Stephen Leacock

... means to an end. It becomes an asset only when it can be sold to the advertiser, who buys it with revenues secured through indirect taxation of the reader. [Footnote: "An established newspaper is entitled to fix its advertising rates so that its net receipts from circulation may be left on the credit side of the profit and loss account. To arrive at net receipts, I would deduct from the gross the cost of promotion, distribution, and other expenses incidental to circulation." From an address by Mr. ...
— Public Opinion • Walter Lippmann

... most capable and clever fellow. I've not a word to say against him, except that perhaps he is too clever to stay with us much longer. Lord Edgeworth has been advertising for a steward, and I think it more than likely that he will get ...
— A Houseful of Girls • Mrs. George de Horne Vaizey

... the letters lay an advertising dodger which had been dropped through the door. Owen glanced at it carelessly at first, then with keen interest. ...
— The Perils of Pauline • Charles Goddard

... Field's statement that the whole number of the Primers issued did not exceed fifty, because of the unlikelihood of printing such a small edition of a book to be sold for twenty-five cents and advertising it daily a month in advance, with a foot-note, "Trade supplied at Special Rates." Which merely shows that Mr. Morgan applied to Field's acts the same rule of thumb that would be applicable to ninety-nine out of a hundred reasonable publishers. But Field was a rule unto himself, and he could be counted ...
— Eugene Field, A Study In Heredity And Contradictions - Vol. I • Slason Thompson

... of the circulation of HARPER'S YOUNG PEOPLE will render it a first-class medium for advertising. A limited number of approved advertisements will be inserted on two inside pages at ...
— Harper's Young People, September 28, 1880 - An Illustrated Weekly • Various

... seemed, it occurred to Victoria that she was pretty. She lost no time in advertising the discovery through the medium of a thousand new tricks and graces; a determined assault on the affections of all the men about us, from the lords-in-waiting down to the stablemen—an assault that ignored existing domestic ties or pre-arranged affections—was the next move in her campaign. ...
— The King's Mirror • Anthony Hope

... 116. To take your own bodily temperature or that of a friend. If you cannot obtain the use of a physician's clinical thermometer, unfasten one of the little thermometers found on so many calendars and advertising sheets. Hold it for five minutes under the tongue with the lips closed. Read it while in position or the instant it is removed. The natural temperature of the mouth is ...
— A Practical Physiology • Albert F. Blaisdell

... of Souvenirs, Tokens, Forget-me-nots, Bijous, and all that class of showy annuals. Short stories, slender poems, steel engravings, on a level with the common fashion-plates of advertising establishments, gilt edges, resplendent binding,—to manifestations of this sort our lighter literature had very largely run for some years. The "Scarlet Letter" was an unhinted possibility. The "Voices of the Night" had ...
— A Mortal Antipathy • Oliver Wendell Holmes, Sr.

... exaggeration—'tain't American or scientific—but as true as I'm sitting here like a blue-ended baboon in a kloof, Teddy Roosevelt's Western tour was a maiden's sigh compared to my advertising work. ...
— Traffics and Discoveries • Rudyard Kipling

... a corset factory which makes a feature in its advertising of the perfect sanitary condition of its works; when visitors are expected, the girls are required to stop work and clean the rooms. Since they work on a piece-work scale, the "perfect sanitary conditions" ...
— What eight million women want • Rheta Childe Dorr

... making up a magazine has been very successful; and the circulation, paced by the advertising rates, is making a wonderful record ...
— Whirligigs • O. Henry

... services performed during the election, some of which services I have before noticed. Four hundred and thirty-seven pounds paid to the military, for preventing the election of HENRY HUNT for the city of Bristol, in the year 1812. The item of 52l. 18s. for advertising a public meeting of the citizens of Bristol, to address the Prince Regent on the death of Spencer Perceval, is another precious proof of shameful, or rather shameless, expenditure. Why, five pounds would have been ample, to have informed every inhabitant of the ...
— Memoirs of Henry Hunt, Esq. Volume 3 • Henry Hunt

... clients, and those in insignificant cases only, of course he had no opportunities for distinction. He could not stand in the street and beg for clients, or drag men forcibly into his chambers and compel them to be clients; and he would not degrade the dignity of his calling by advertising for clients, or taking any means whatever to get them, except by establishing a reputation for professional learning and integrity. The only inducement which he ever put in the way of clients, was a series of signs, outside the street ...
— Round the Block • John Bell Bouton

... commissary of subsistence at New Orleans, then the great depot of supplies for the troops in Texas, and of those operating beyond the Rio Grande. Commissaries at that time were allowed to purchase in open market, and were not restricted to advertising and awarding contracts to the lowest bidders. It was reported that Major Seawell had purchased largely of the house of Perry Seawell & Co., Mr. Seawell being a relative of his. When he was relieved in his duties by Major Waggman, of the regular Commissary Department, ...
— The Memoirs of General W. T. Sherman, Complete • William T. Sherman

... many a professor of better principles, Bill had carried that faith into practice. Under its influence, he had engaged in every scheme for making fortunes with incredible rapidity which coffee-house acquaintances or advertising sheets brought to his knowledge. There was not a banking bubble by which he had not lost, nor a mining company of vast promise and brief existence in which he had not held shares. Uncompromisingly averse to the jog-trot ...
— Chambers's Edinburgh Journal, No. 444 - Volume 18, New Series, July 3, 1852 • Various

... success, her press notices are sent to her American concert managers, who purchase space in some American musical newspapers and reprint these notices. Publicity of this kind is legitimate, as the American public knows that in most cases these press notices are reprinted solely as advertising. It is simply the commercial process of "acquainting the trade" and if done right may prove one of the most fortunate investments for the young artist. Do not imagine, however, that the pianist's American ...
— Great Pianists on Piano Playing • James Francis Cooke

... pleased Isabelle. It put them on equal terms, although she was quite capable of staging her own romances, with or without advance advertising. But following her happy tremble of anticipation, came a sinking sensation ...
— This Side of Paradise • F. Scott Fitzgerald

... and forget to come back make us sad and sore. No sooner does a Homeburg man begin to broaden out and get successful and to hoist the town upward as he climbs himself, than we begin to grieve. We know what is coming. Presently he will go down to the Democrat office and insert a notice, advertising for sale a seven-room house with gas and water, good cistern, orchard with bearing trees, good barn and milch cow, cement walks and watertight cellar. And he will sell that place at a sacrifice, which he can well afford, and go off to the city, where he will learn to wear a fur-lined ...
— Homeburg Memories • George Helgesen Fitch

... the grass, while the other figures were clothed and in their right minds, was too much for public and critic, and unquestionably Manet did paint the affair to create notoriety. Like Richard Wagner, he knew the value of advertising. ...
— Promenades of an Impressionist • James Huneker

... the company was by this time aroused, and Master Chuter explained: "'Tis a gentleman by the name of Ford as is advertising for a pocket-book, a seems to have lost on the downs, near to Master Lake's windmill. 'Tis thy way, too, Gearge, after all. Thee must get up yarly, Gearge. 'Tis the yarly bird catches the worm. And tell Master Lake from me, 'll have all the young varments ...
— Jan of the Windmill • Juliana Horatia Ewing

... "hit the sawdust trail," to use his own spectacular language, as well as to extort money from the pockets of the attendants. He left the town $5,000 richer than when he entered and also carried with him, as advertising material, a long list of so-called converts. A travesty on the sacred work of the church! But such methods are to-day the exception and not the rule, and the exceptions merely prove ...
— On the Firing Line in Education • Adoniram Judson Ladd

... new quarters are proving so popular among the animals that there is some talk of advertising them extensively in Central Africa and other haunts of big game with a view to attracting new tenants to the ...
— Punch, or the London Charivari, June 10, 1914 • Various

... even anxious, to write the whole paper himself, with the exception of the Woman's Page, now brightly conducted once more by Miss March. What he wanted Roland to concentrate himself upon was the supplying of capital for ingenious advertising schemes. ...
— A Man of Means • P. G. Wodehouse and C. H. Bovill

... a printed slip stating the hour when the eclipse will begin, the period of its duration, and the moment of total obscuration." Then she started and glowed with a sudden revelation that came flashing through her brain. "I will make the glasses an advertising medium," she continued eagerly. "I will make the advertisements pay all the expenses, and much more. Can I not find a man in New York City, or somewhere in the United States, who would pay a hundred thousand dollars to have three millions of people reading in one moment the merits of his wares ...
— Lippincott's Magazine of Popular Literature and Science, Volume 11, No. 24, March, 1873 • Various

... wrote to other agents along the line about a watch that he could sell them at a low price. When an order came in he bought a watch, sent it to the customer and used his profit to buy stamps for more letters. After a while he put in each letter a folder advertising charms, fobs and chains; then rings, cuff buttons and a general line of jewelry was added. It soon became necessary to give up his position on the railroad and devote all his time to the business and one line after another was added to ...
— Business Correspondence • Anonymous

... are endeavouring to recapture and use to drive their machines. Religion is becoming a department of practical business. The Churches—orthodox and unorthodox, old and new, Christian, Christian-Scientific, theosophic, higher-thinking—vie with one another in advertising goods which are all material benefits: "Follow me, and you will get rich," "Follow me, and you will get well," "Follow me, and you will be cheerful, prosperous, successful." Religion in America is nothing if not practical. ...
— Appearances - Being Notes of Travel • Goldsworthy Lowes Dickinson

... Commission dated December 23, 1903, [292] "The natural hostility of the American business men, growing out of the war, was not neutralized by a desire and an effort to win the patronage and goodwill of the Filipinos. The American business men controlled much of the advertising in the American papers, and the newspapers naturally reflected the opinion of their advertisers and subscribers in the advocacy of most unconciliatory measures for the native Filipino, and in decrying all efforts of the Government to teach Filipinos how to govern by associating the more intelligent ...
— The Philippine Islands • John Foreman

... flat-topped desk sat near the front window, a swivel chair before it. Along the wall above the desk were several rows of shelving with paste-board boxes and paper piled neatly up. Calendars, posters, and other specimens of the printer's art covered the walls. In the next room was another desk. Piles of advertising electrotypes, empty forms, and papers filled the corners. The composing room was in the rear. Everything was in order here; type cases, stands, forms. There were a proof press, some galley racks, a printing press, with a forlorn-looking gasolene ...
— The Coming of the Law • Charles Alden Seltzer

... magazines, depends much upon a liberal advertising patronage. I would say just to all my readers, that the JOURNAL has a larger circulation than many medical journals which are filled with advertisements. It is an excellent medium for those who have new and valuable things to present, ...
— Buchanan's Journal of Man, September 1887 - Volume 1, Number 8 • Various

... declined to run unless his friend's zebra was muzzled. He fed the hungry, clothed the naked, and shot a wild elephant in the eye; and all this he enlivened with pictorial descriptions of no mean beauty, and as like South Africa as if it had been feu George Robins advertising ...
— A Simpleton • Charles Reade

... clothes were so woven and cut as to be in contrast with his surroundings. A tailor of San Francisco, building toward fashionable patronage, had made him suits free during his last year in college. Varsity man and public character about the campus, Chester paid him back in advertising of mouth. Guided by that instinct of vanity and personal display which runs in those who have to do with the cattle range, he had learned to dress well before he was really ...
— The Readjustment • Will Irwin

... Then there was one item of expense which they had to increase instead of cutting down: that was the cost of marketing. Competition was so fierce, that, in order to keep up their trade, they had to spend more on salaries of expensive salesmen, and in advertising and pushing their goods, than they would ...
— Monopolies and the People • Charles Whiting Baker

... have to say on the subject. It was a simple matter, easily explained, and Clemens himself was less disturbed about it than anybody. He felt no sense of guilt, he said; and the fact that he had been stealing and caught at it would give Mr. Greenwood's book far more advertising than if he had given him the full credit which he had intended. He found a good deal of amusement in the situation, his only worry being that Clara and Jean would see ...
— Mark Twain, A Biography, 1835-1910, Complete - The Personal And Literary Life Of Samuel Langhorne Clemens • Albert Bigelow Paine

... men," irrestrainable, it would seem, by the leaders, having set out from Perth, "to take order with that place," considering how obstinately proud and despiteful the Bishop of Murray had been. The lords had already sent a letter of warning to the Bishop, who was housed in some abbey near, advertising him that unless he would come and join them they could neither spare nor save his place. But while the answer lingered the town of Dundee took up the quarrel and set forth to ...
— Royal Edinburgh - Her Saints, Kings, Prophets and Poets • Margaret Oliphant

... the advertising of opportunity and all the pressure brought to bear upon Southerners to settle in Kansas, at no time did the number of slaves in the Territory reach three hundred. The climate and the soil made for freedom, and the Governors were not the only persons who were converted to free-state ...
— The Anti-Slavery Crusade - Volume 28 In The Chronicles Of America Series • Jesse Macy

... make out something like the infidel theory of Professor AGASSIZ, which, a year or two ago, attracted sufficient attention to induce an investigation and an intelligent judgment, in several quarters, as to the real claims of that person to the distinctions in science which his advertising managers claim for him. We have not space now for any critical investigation of the work, and therefore merely warn that portion of our readers who feel any interest in ethnological studies, of its ...
— The International Monthly Magazine - Volume V - No II • Various

... stranger to the big town walking for the first time through London, sees on the sides of the houses many names with which he has long been familiar. His precognition has cost the firms those names represent much money in advertising. The stranger has had the names before him for years in newspapers and magazines, on the hoardings and boards by the railway side, paying little heed to them at the time; yet they have been indelibly impressed on his ...
— Revenge! • by Robert Barr

... matter of soil. But breaking sod isn't so picturesque as breaking laws, and a plow-handle isn't so thrilling to the eye as a shooting-iron, so it's mostly the blood-and-thunder type of westerners, from the ranch with the cow-brand name, who goes ki-yi-ing through picture and story, advertising us as an aggregation of train-robbers and road-agents and sheriff-rabbits. And it's a type that makes ...
— The Prairie Mother • Arthur Stringer

... (1) Sub-committee on Advertising and Publicity. (2) Sub-committee on Selection of Demonstration Home. (3) Sub-committee on Equipment of Demonstration Home. (4) Sub-committee on Furnishing and Decorating. (5) Sub-committee on Reception of Visitors and Management of Home. (6) Sub-committee ...
— Better Homes in America • Mrs W.B. Meloney

... nothing. The big papers and news associations were big properties, and their rich proprietors were interested in enterprises to which Scarborough's election meant disaster; a multitude of the smaller papers, normally of the opposition, were dependent upon those same enterprises for the advertising that ...
— The Plum Tree • David Graham Phillips

... magazine could succeed at all in Waco is one of the seven wonders of the literary world. That a magazine so located and written by one man, having but a paltry advertising patronage, no illustrations, no covers, could in three years' time rival the circulation of any magazine then published is as much a miracle as the parting of the Red Sea waters or the bountiful persistence of the ...
— Volume 1 of Brann The Iconoclast • William Cowper Brann

... considerate hotel-keeper, advertising his "Burton XXXX," concludes the advertisement: "N.B. Parties drinking more than four glasses of this potent beverage at one sitting, carefully sent home gratis in a ...
— The Jest Book - The Choicest Anecdotes and Sayings • Mark Lemon

... in the commotion that would follow throughout the particular corner of the earth that calls itself "the world." The thing should be put forth anonymously. Nay, I would make other men believe that they had written it. They would hire bull-hided self-advertising Englishmen to bellow it abroad. Preachers would found a fresh conduct of life upon it, swearing that it was new and that they had lifted the fear of death from all mankind. Every Orientalist in Europe would ...
— The Works of Rudyard Kipling One Volume Edition • Rudyard Kipling

... son of the late General Nicholas Van Dorn of Schenectady, New York, has located in Harvey for the practice of law and his advertising card appears elsewhere. Mr. Van Dorn is a Yale man and a law graduate of that school as well as an alumnus of the college. As a youth with his father young Thomas stopped in Harvey the day the town was founded. He was a member of the hunting party organized by Wild Bill which under General ...
— In the Heart of a Fool • William Allen White

... about midday, instead of lighting only one fire, for the purpose of cooking our midday meal, I caused three to be lighted, at a distance of about one hundred feet apart, which was my usual method of advertising my impending arrival, feeling sure that somebody about the house would be on the lookout, and would see the three sparks of flame and columns of smoke, we being by that time within some ten miles of the place. At this distance I was generally able, in ...
— Through Veld and Forest - An African Story • Harry Collingwood

... an advertisement, moreover, which if rightly placed on your part, will be far more effective than any advertisement you could possibly put into any printed sheet, no matter what claims are made in regard to its being "the great advertising medium." In the degree that you come into this realization and live in harmony with the higher laws and forces, in that degree will you be able to do ...
— In Tune with the Infinite - or, Fullness of Peace, Power, and Plenty • Ralph Waldo Trine

... in this course of literature, that he published a volume, entitled, "The Art of Writing and Speaking; or, a Method of composing all sorts of Letters, and holding a polite Conversation." He concludes his preface by advertising his readers, that authors who may be in want of essays, sermons, letters of all kinds, written pleadings and verses, may be accommodated on application ...
— Curiosities of Literature, Vol. 1 (of 3) • Isaac D'Israeli

... the effect on the ideals of the inner conscience of the artist or the composer. This lack of perceiving is too often shown by an over-interest in the material value of the effect. The pose of self-absorption, which some men, in the advertising business (and incidentally in the recital and composing business) put into their photographs or the portraits of themselves, while all dolled up in their purple-dressing-gowns, in their twofold wealth of golden hair, ...
— Essays Before a Sonata • Charles Ives

... the next rock-buttress, and "one more unfortunate" tumbles from the verge into vacancy. The labor of days is rewarded. Securing the scanty venison if he can, the hunter is off for his hillside burrow, advertising his approach by an exultant jodel of extra ...
— Lippincott's Magazine of Popular Literature and Science Vol. XV., No. 85. January, 1875. • Various

... this "broadening out" speech he got clods thrown at him by Morrison, and Burnaby put rails on the road to upset the Premier's buggy, and the Farmers' Sun tried to change the wheels on his rig so that he would not be able to get home. Worse than any the Onlooker, that virile organ of no advertising and of ...
— The Masques of Ottawa • Domino

... that he'd been kidding himself. He'd thought he was important. Important, at least, to the advertising firm of Kursten, Kasten, Hopkins and Fallowe. But right now he was on the way—like a common legman—to take the moon-rocket to Lunar City, and he'd been informed of it just thirty minutes ago. Then he'd been told casually to get to the rocket-port right away. His secretary and ...
— Operation: Outer Space • William Fitzgerald Jenkins

... have paid any attention to pompous pretenses," said I, "and I never shall. My brokerage business must go on, and my daily letters to investors. By advertising I rose; by advertising I am a power that even you recognize; by advertising alone ...
— The Deluge • David Graham Phillips

... envelope and directed it to the Herald Advertising Department. Then, for the first time, she spoke to the nurse, balancing the envelope absently in her hand as she talked, and not looking once at the other's face. Her tones were level and monotonous, almost as if she ...
— Many Kingdoms • Elizabeth Jordan

... actually avail yourself of a disgraceful trick to entrap this unfortunate girl into an agreement, whereby she becomes a literary bondslave for five years! As soon as you see that she has genius, you tell her that the expense of bringing out her book, and of advertising up her name, &c., &c., &c., will be very great—so great, indeed, that you cannot undertake it, unless, indeed, she agrees to let you have the first offer of everything she writes for five years to come, at somewhere about a fourth of the usual rate ...
— Mr. Meeson's Will • H. Rider Haggard

... They had to come out, as there was no room to take us inside; and sometimes they talked shop together after I had answered the usual question, "Is America against us?" There seemed to be an idea that we were, possibly because of the prodigious advertising tactics of a minority. But any feeling that we might be did not interfere with their simple courtesy, or lead them to express any ...
— My Year of the War • Frederick Palmer

... farther, we may say that it is comparatively easy to teach a pupil to strike certain piano keys in such a way as to produce the correct melody, harmony, and rhythm of a certain composition; but who would venture, even in these days of frenzied advertising, to promise that in so many lessons he could teach a pupil to play it as a Hofmann or a Paderewski would? Here again we see clearly the contrast between science and art, matters of science being always susceptible of organization into a body of principles and laws which will work ...
— Essentials in Conducting • Karl Wilson Gehrkens

... years theological sentiment had to be regarded carefully. In Philadelphia, a popular lecturer on science for some time after Franklin's discovery thought it best in advertising his lectures to explain that "the erection of lightning-rods is not chargeable with presumption nor inconsistent with any of the principles either of natural or ...
— History of the Warfare of Science with Theology in Christendom • Andrew Dickson White

... it he was snared again, this time by an immense advertising placard propped on the counter. It hymned the virtues of the Ajax Invigorator. To the left sagged a tormented male victim of many ailments meticulously catalogued below, but in too fine print for offhand reading by one in a hurry. The frame of the sufferer was bent, upheld by ...
— The Wrong Twin • Harry Leon Wilson

... but no word came from the missing captain, and only the determined opposition of Kate Nugent kept her aunt from advertising in the "Agony" columns of the London Press. Miss Nugent was quite as desirous of secrecy in the affair as her father, and it was a source of great annoyance to her when, in some mysterious manner, it leaked out. In a very short time the news was common property, and Mr. Wilks, appearing to his ...
— At Sunwich Port, Complete • W.W. Jacobs

... should be forced by dire necessity to sell newspapers was not in the least improbable. He went to an advertising agency, and inserted the ...
— The Young Bank Messenger • Horatio Alger

... to polish them up for the artist and arrange the business of printing and distribution, and after my uncle had had a violent and needless quarrel with the advertising manager of the Daily Regulator about the amount of display given to one of his happy thoughts, I also took up the negotiations of advertisements ...
— Tono Bungay • H. G. Wells

... Berlin which pour out over the small towns and the open country. Of this printed matter, which is usually thrown aside unnoticed, Toni gathered the most voluminous examples, carefully preserved the envelopes, and sent them to Robert. Her husband did not notice of course that the same advertising matter came a second time nor that faint, scarce legible pencil marks picked out words here and there which, when read consecutively, made complete sense and differed very radically from the message which the printed ...
— The Indian Lily and Other Stories • Hermann Sudermann

... York for more than a month, searching the city from end to end, employing detectives advertising in the papers, and using every means he could think of to gain some clew to Virgie's hiding-place; but all to no purpose; and he finally came to the conclusion that she must have left the metropolis. But whither had ...
— Virgie's Inheritance • Mrs. Georgie Sheldon

... know that Grace would come out with Miss Williams?" exclaimed Rachel. "A regular eruption of the Touchettomania. We have had him already advertising her." ...
— The Clever Woman of the Family • Charlotte M. Yonge

... born, whether it was a boy or a girl. When they told him "a girl," he let fall a rough expression which sent the blood coursing over my mother's pale cheeks like lobster-sauce coursing over a turbot. My father, John Boomster, was a great advertising agent, perhaps the greatest in the island, though he always said that there was one man who could beat him. He wanted a son to succeed him in the business, and in the years to come he never forgave me for being a girl. He would ...
— Once a Week • Alan Alexander Milne

... suspect unless you tell him. My own view of the matter is that Harold Bell Wright need not fear me, but that the editors of the Baseball Rule Book may be forced to double their annual appropriation for advertising ...
— If You Don't Write Fiction • Charles Phelps Cushing

... my soul," Mr. Bullsom exclaimed, in much excitement. "It's your lawyers, then, who have been advertising ...
— A Prince of Sinners • E. Phillips Oppenheim

... later came a friend of the father, bringing his few poor effects and a full relation of the matter. He was a person of kind heart, evidently, to whom the father had spoken much of his boys in Edom—a bulky, cushiony, youngish man who was billed on the advertising posters of the Gus Levy All-Star Shamrock Vaudeville as "Samson the Second," with a portrait of himself supporting on the mighty arch of his chest a grand piano, upon which were superimposed three ...
— The Seeker • Harry Leon Wilson

... superscription is now supererogatory, for there no advertisements are received; that branch of the journal having been farmed out to a company at 350,000 fr. a year. This is a system which evidently saves a vast deal of trouble. The Advertising Company of Paris has secured almost a monopoly of announcements and puffs. It has bought up the last page of nearly every Paris journal which owns the patronage and confidence of the advertising public of the French capital. At the end of the same dark passages ...
— Harper's New Monthly Magazine, Volume 1, No. 2, July, 1850. • Various

... exchanged into another whaler, as second-mate, for a year longer. Then I sailed in a Havre liner, as foremast hand, for a while. I found out about this time, that the executors of my father's estate had been advertising for me shortly after his death, while I was in the East Indies; and I went to a lawyer in Baltimore, where I happened to be, and consulted him about claiming the property; but he wouldn't believe a word I said, because ...
— Elinor Wyllys - Vol. I • Susan Fenimore Cooper

... other circumstances we would have enjoyed it; but this was war time. Already our Canadian Division had been at the front for four weeks and here were we doing nothing, when we might have been making ourselves useful at the front. The war office was advertising for "one hundred sanitary officers who would be of vital service to the force in the field" and here were two of us, with long experience in practical sanitation and eager to make use of that experience, idling in the valley of the Avon ...
— On the Fringe of the Great Fight • George G. Nasmith

... shouted. "I wonder if Uncle John wouldn't know something about the party they're advertising for. That'd be the way to find out if they're really on the scent. I'll take him down with me—that's what I'll do—and let him have a talk with the young man himself. It'll make a good opening. ...
— The Desert and The Sown • Mary Hallock Foote

... people have been led to believe through advertising matter that it is both safe and practical to use canning compounds for the preserving of vegetables which have proved hard to keep under the commonly known methods of canning. The first argument against the use ...
— Every Step in Canning • Grace Viall Gray

... lottery drawing took place in London. It was authorized, through Parliament, by "his gracious Majesty" King George the Second. Such notables as the archbishop of Canterbury and the lord chancellor of the realm took official interest in its success. It was advertised far and wide—as advertising went in those days—in the Gazette, and it found a host of subscribers. Of the fifty thousand tickets—each costing three pounds—more than four thousand were to be of the class which the act of Parliament naively describes as "fortunate tickets." ...
— A History of Science, Volume 5(of 5) - Aspects Of Recent Science • Henry Smith Williams

... Hampstead, but this year she wrote to a cousin of hers who lives in Seabourne and asked her if she would have me down on a visit, and the cousin wrote back such a nice letter, saying she had just been on the point of advertising for some one who would come to her for the whole of the summer holidays, and make herself useful and help look after the children, and have a good time with the elder ones. The letter was a little vague, and so Miss McDonald thought as she read it out to me, for it did not give me much idea of ...
— The Rebellion of Margaret • Geraldine Mockler

... time in getting down from the cattle-pen fence, and the car had barely stopped when they were aboard. "Hooray," shouted Charlie Huffman, "we'll all get jobs of passin' bills." And it was with this end in view that they sought the advertising manager in the car, who promised to give them all jobs when the circus came in two weeks. The boys deluged him with questions of every sort. "Will there be any elephants?" "Is there goin' to be a parade?" and "Will there be any trapeze performances?" The poor man was finally obliged ...
— The Adventures of a Boy Reporter • Harry Steele Morrison

... so publicly washed his hands of the business. Since the announcement appeared in papers, HERBERT tells me his illustrious father's life has been a burden to him. Every post brings him letters from rival advertising soap manufacturers, ...
— Punch, or the London Charivari, Vol. 99., August 2, 1890. • Various

... horses' ears, in ladies' hands and gentlemen's button-holes, while venders went up and down the street bearing great trays of violets and carnations and camellias for sale. The air was full of cries and laughter, and the shrill calls of merchants advertising their wares,—candy, fruit, birds, lanterns, and confetti, the latter being merely lumps of lime, large or small, with a pea or a bean embedded in each lump to give it weight. Boxes full of this unpleasant confection were ...
— What Katy Did Next • Susan Coolidge

... Aufsatz. Byron ist jetzt tot, und ein Wort ueber ihn ist jetzt passend. Vergiss es nicht; Du thust mir einen sehr grossen Gefallen."[253] We shall probably not be far astray in assuming that the "Gefallen" was to have been the advertising of Heine as the natural successor of Byron in European literature. Three months later he once more urges the request: "Auch faende ich es noch immer angemessen, ja jetzt mehr als je, dass Du Dich ueber Byron ...
— Types of Weltschmerz in German Poetry • Wilhelm Alfred Braun

... trade, and the growing evil among the children of the common people, both male and female, is viewed with alarm. From Tachien-lu to Mengtsz, from Chung-king to Bhamo, one is rarely out of sight of the well-known flaring posters in the Chinese characters advertising the British cigarette. Some months ago a couple of Europeans were sent out to advertise, and they stuck their poster decorations on the walls of temples, on private houses and official residences, with the result that the people were piqued so ...
— Across China on Foot • Edwin Dingle

... Obviously, however, it has cost me really nothing! I spend two hundred and fifty dollars or more every week or so on an evening's entertainment for fifteen or twenty of my friends and think nothing of it. It is part of my manner of living, and my manner of living is an advertisement of my success—and advertising in various subtle ways is a business necessity. Yet if I give two hundred and fifty dollars to a relief fund I have an inflation of the heart and feel ...
— The "Goldfish" • Arthur Train

... Straddling derricks reared themselves everywhere; their feet were set in garden patches, in plowed fields, in lonely mesquite pastures, and even high up on the crests of stony ridges. One day their timbers were raw and clean, the next day they were black and greasy, advertising the fact that once again the heavy rock pressure far below had sent another fountain of fortune spraying over the top. Then pipe lines were laid and ...
— Flowing Gold • Rex Beach

... of state, in language that common men could understand! Disbanding the armies, and sending the workers home! Turning the masters out of the factories, and putting shop-committees in control! Taking away the advertising from the crooked capitalist papers, and so putting them out of business! Our little friend would rush to the corner every morning to get the paper and see what had happened next; he would go down the street so excited that he forgot ...
— Jimmie Higgins • Upton Sinclair

... filled the window-pane soft bundles of cloud streamed like flags before the wind. Into these soft grey meshes the sun was swept and with a cold shudder Fleet Street fell into shadow; beyond it and above it the great dome burned; a company of sandwich men, advertising on their stooping bodies the latest musical comedy, crept ...
— Fortitude • Hugh Walpole



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