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"Ballyhoo" Quotes from Famous Books
... field and if it is to attract attention it must be vivid, unusual, and convincing. Increasingly—and there is cause to be thankful for this—exaggerated statements are being forced to disappear. In the first place the ballyhoo advertisers have shouted the public deaf. They no longer believe. In the second place advertisers themselves have waked to the menace of the irresponsible and dishonest people who are advertising ... — The Book of Business Etiquette • Nella Henney |
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